IGNOU MBA Marketing Project Topics
Explore practical IGNOU MBA Marketing Project Topics for MMPP-001 across consumer behaviour, digital marketing, branding, sales, advertising, retail, services and market research. Use these ideas to narrow your research problem, choose a manageable topic and build a focused project proposal.
Choose a stronger marketing topic
IGNOU MBA Marketing Project Topics – Ideas for MMPP-001
A useful marketing project topic should be specific enough to research and broad enough to provide meaningful findings. Therefore, start with a business issue, identify a target group or market, and then define the study area.
Consumer Behaviour
Study buying decisions, customer preferences, satisfaction and factors influencing purchase.
Digital Marketing
Explore social media, online advertising, search, engagement, content and digital purchase behaviour.
Branding
Focus on brand awareness, loyalty, positioning, perception and customer associations.
Sales
Examine sales effectiveness, salesperson performance, distribution and customer conversion.
Marketing projects become easier to manage when the research problem is clearly defined. For example, instead of choosing “Digital Marketing” as a complete topic, a student could examine the impact of social media marketing on purchase intention among selected consumers in a particular city. Similarly, a branding topic can focus on brand loyalty for one product category and a defined customer segment.
Moreover, a focused title makes it easier to develop objectives, research questions, sampling plans and questionnaires. As a result, the final project can connect the topic with actual data and a practical business issue.
Find the marketing topic section you need
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Popular Areas for IGNOU MBA Marketing Projects
Choose a category first. Then narrow it to a product, service, organisation, customer group or location.
Consumer Behaviour
Purchase decisions, customer satisfaction, preferences, perception, trust and loyalty.
Digital & Social Media
Social media engagement, influencer marketing, online campaigns, content marketing and e-commerce.
Brand Management
Brand awareness, positioning, loyalty, image, equity and competitive perception.
Sales Management
Sales force effectiveness, customer conversion, territory management and sales performance.
Advertising & Promotion
Advertising effectiveness, promotional offers, campaign response, media choices and communication.
Retail & Services
Retail experience, service quality, customer retention, store choice and service satisfaction.
Market Research
Customer surveys, market perception, product preferences, satisfaction and competitive analysis.
Rural Marketing
Rural consumer behaviour, distribution, product adoption and marketing challenges.
E-Commerce
Online shopping behaviour, trust, convenience, delivery experience and repeat purchase.
How to Choose an IGNOU MBA Marketing Project Topic
Use a practical sequence so the final topic can support your synopsis, research methodology and report.
Pick an Area
Start with digital marketing, branding, consumer behaviour, sales or another relevant marketing area.
Find a Problem
Identify a practical issue that deserves study rather than choosing only a broad subject name.
Define Respondents
Decide whose opinions, behaviour or experiences you will study.
Set the Location
Add a manageable city, market, organisation or service area when it improves focus.
Write the Title
Turn the research problem into a clear, specific and workable project title.
270+ IGNOU MBA Marketing Project Topics
Explore a comprehensive bank of complete, research-style marketing project titles for MMPP-001. Each title is written as a practical project idea rather than a short keyword, so you can narrow it further according to your respondents, organisation, product category or study location.
How to use this topic bank: Start with the category that matches your interest. Then choose a title that fits your access to respondents and data. Furthermore, discuss the final title with your eligible project guide and prepare the synopsis according to the applicable MMPP-001 project instructions.
For example, a broad idea such as “Social Media Marketing” can become a complete research title by specifying the activity, outcome, respondent group and study area. Therefore, treat these topics as starting points for a focused project proposal, not as automatic approval of a project title.
Consumer Behaviour
Impact of Brand Image on Purchase Intention
Impact of Brand Image on Purchase Intention among Selected Consumers in Delhi
Factors Influencing Consumer Buying Behaviour fo
Factors Influencing Consumer Buying Behaviour for Packaged Food Products in Delhi
Consumer Perception towards Online Shopping
Consumer Perception towards Online Shopping among Young Consumers in Bengaluru
Influence of Product Quality on Consumer Purchas
Influence of Product Quality on Consumer Purchase Decisions for Selected FMCG Products
Role of Price Perception in Consumer Purchase De
Role of Price Perception in Consumer Purchase Decisions for Selected Retail Products
Impact of Customer Reviews on Purchase Intention
Impact of Customer Reviews on Purchase Intention in Online Shopping
Factors Influencing Brand Switching Behaviour
Factors Influencing Brand Switching Behaviour among Smartphone Users in India
Study of Consumer Preferences towards Organic Fo
Study of Consumer Preferences towards Organic Food Products in Selected Markets
Influence of Family and Social Factors on Consum
Influence of Family and Social Factors on Consumer Buying Behaviour
Effect of Product Packaging on Consumer Purchase
Effect of Product Packaging on Consumer Purchase Decisions in Selected Retail Markets
Consumer Attitude towards Private Label Brands i
Consumer Attitude towards Private Label Brands in Selected Supermarkets
Factors Influencing Impulse Buying Behaviour
Factors Influencing Impulse Buying Behaviour among Retail Consumers
Study of Consumer Perception towards Local and N
Study of Consumer Perception towards Local and National Brands
Influence of Discounts and Offers on Consumer Bu
Influence of Discounts and Offers on Consumer Buying Behaviour
Factors Affecting Consumer Choice of E-Commerce
Factors Affecting Consumer Choice of E-Commerce Platforms in a Selected City
Digital Marketing
Impact of Digital Marketing on Brand Awareness
Impact of Digital Marketing on Brand Awareness among Selected Consumers
Effectiveness of Search Engine Marketing in Gene
Effectiveness of Search Engine Marketing in Generating Customer Leads for Small Businesses
Role of Digital Marketing in Influencing Consume
Role of Digital Marketing in Influencing Consumer Purchase Intention
Impact of Online Advertising on Consumer Brand R
Impact of Online Advertising on Consumer Brand Recall
Effect of Content Marketing on Customer Engageme
Effect of Content Marketing on Customer Engagement for Selected Brands
Role of Digital Marketing in Customer Acquisitio
Role of Digital Marketing in Customer Acquisition for Small and Medium Businesses
Impact of Email Marketing on Customer Retention
Impact of Email Marketing on Customer Retention in Selected Businesses
Effect of Mobile Marketing on Consumer Engagemen
Effect of Mobile Marketing on Consumer Engagement
Role of Digital Channels in Building Brand Aware
Role of Digital Channels in Building Brand Awareness among Young Consumers
Impact of Digital Marketing Activities on Sales
Impact of Digital Marketing Activities on Sales Performance of Selected Businesses
Consumer Perception towards Digital Marketing Co
Consumer Perception towards Digital Marketing Communication
Effectiveness of Online Promotional Campaigns in
Effectiveness of Online Promotional Campaigns in Influencing Purchase Decisions
Role of Digital Marketing in Promoting Local Bus
Role of Digital Marketing in Promoting Local Businesses
Impact of Digital Marketing on Customer Relation
Impact of Digital Marketing on Customer Relationship Management
Comparative Study of Traditional and Digital Mar
Comparative Study of Traditional and Digital Marketing Effectiveness for Selected Businesses
Social Media Marketing
Impact of Social Media Marketing on Purchase Int
Impact of Social Media Marketing on Purchase Intention among Selected Consumers
Influence of Instagram Marketing on Brand Awaren
Influence of Instagram Marketing on Brand Awareness among Young Consumers
Impact of Facebook Advertising on Consumer Engag
Impact of Facebook Advertising on Consumer Engagement
Role of YouTube Marketing in Influencing Consume
Role of YouTube Marketing in Influencing Consumer Purchase Decisions
Influence of Short-Video Content on Brand Engage
Influence of Short-Video Content on Brand Engagement among Young Consumers
Effect of Social Media Reviews on Consumer Purch
Effect of Social Media Reviews on Consumer Purchase Intention
Role of Social Media in Building Brand Loyalty
Role of Social Media in Building Brand Loyalty
Impact of Social Media Contests on Customer Enga
Impact of Social Media Contests on Customer Engagement
Influence of Social Media Influencers on Consume
Influence of Social Media Influencers on Consumer Buying Behaviour
Effectiveness of Social Media Campaigns in Creat
Effectiveness of Social Media Campaigns in Creating Product Awareness
Impact of Social Media Marketing on Customer Sat
Impact of Social Media Marketing on Customer Satisfaction
Role of Social Media in Promoting Small and Loca
Role of Social Media in Promoting Small and Local Businesses
Consumer Perception towards Brand Communication
Consumer Perception towards Brand Communication on Social Media
Impact of Social Media Frequency on Customer Eng
Impact of Social Media Frequency on Customer Engagement
Study of Social Media Usage Patterns and Brand I
Study of Social Media Usage Patterns and Brand Interaction among MBA-Age Consumers
Brand Management
Impact of Brand Awareness on Purchase Intention
Impact of Brand Awareness on Purchase Intention for Selected Consumer Products
Role of Brand Image in Influencing Customer Purc
Role of Brand Image in Influencing Customer Purchase Decisions
Factors Affecting Brand Loyalty
Factors Affecting Brand Loyalty among Selected Consumers
Impact of Brand Experience on Customer Loyalty
Impact of Brand Experience on Customer Loyalty
Role of Brand Positioning in Creating Competitiv
Role of Brand Positioning in Creating Competitive Advantage
Consumer Perception towards Rebranding of Select
Consumer Perception towards Rebranding of Selected Products
Impact of Brand Trust on Customer Retention
Impact of Brand Trust on Customer Retention
Relationship between Brand Equity and Consumer P
Relationship between Brand Equity and Consumer Purchase Intention
Effect of Brand Communication on Consumer Brand
Effect of Brand Communication on Consumer Brand Perception
Role of Brand Personality in Influencing Consume
Role of Brand Personality in Influencing Consumer Preference
Impact of Brand Reputation on Customer Loyalty i
Impact of Brand Reputation on Customer Loyalty in Selected Services
Comparative Study of Brand Perception of Two Com
Comparative Study of Brand Perception of Two Competing Brands
Influence of Brand Associations on Consumer Buyi
Influence of Brand Associations on Consumer Buying Behaviour
Impact of Celebrity Endorsement on Brand Image
Impact of Celebrity Endorsement on Brand Image
Role of Packaging in Building Brand Identity for
Role of Packaging in Building Brand Identity for Selected Products
Advertising & Promotion
Effectiveness of Advertising in Creating Brand A
Effectiveness of Advertising in Creating Brand Awareness among Selected Consumers
Impact of Digital Advertising on Consumer Purcha
Impact of Digital Advertising on Consumer Purchase Intention
Role of Television Advertising in Brand Recall
Role of Television Advertising in Brand Recall among Selected Consumers
Influence of Social Media Advertising on Consume
Influence of Social Media Advertising on Consumer Buying Behaviour
Effect of Sales Promotion on Purchase Decisions
Effect of Sales Promotion on Purchase Decisions in Selected Retail Stores
Impact of Discount Offers on Customer Purchase F
Impact of Discount Offers on Customer Purchase Frequency
Role of Promotional Campaigns in Launching New P
Role of Promotional Campaigns in Launching New Products
Consumer Perception towards Celebrity Endorsemen
Consumer Perception towards Celebrity Endorsements in Advertising
Effectiveness of Influencer Advertising for Sele
Effectiveness of Influencer Advertising for Selected Consumer Brands
Impact of Advertising Appeals on Consumer Respon
Impact of Advertising Appeals on Consumer Response
Role of Advertising in Creating Product Differen
Role of Advertising in Creating Product Differentiation
Comparative Study of Online and Offline Advertis
Comparative Study of Online and Offline Advertising Effectiveness
Impact of Advertising Frequency on Brand Recall
Impact of Advertising Frequency on Brand Recall
Effect of Promotional Schemes on Customer Loyalt
Effect of Promotional Schemes on Customer Loyalty
Consumer Attitude towards Personalized Advertisi
Consumer Attitude towards Personalized Advertising on Digital Platforms
Sales Management
Factors Influencing Sales Performance of Retail
Factors Influencing Sales Performance of Retail Sales Personnel
Impact of Sales Training on Salesperson Performa
Impact of Sales Training on Salesperson Performance in Selected Organisations
Role of Incentives in Improving Sales Force Moti
Role of Incentives in Improving Sales Force Motivation
Effect of Customer Relationship Skills on Sales
Effect of Customer Relationship Skills on Sales Performance
Factors Affecting Sales Conversion in Selected R
Factors Affecting Sales Conversion in Selected Retail Businesses
Role of Personal Selling in Influencing Customer
Role of Personal Selling in Influencing Customer Purchase Decisions
Impact of Sales Targets on Salesperson Performan
Impact of Sales Targets on Salesperson Performance
Study of Sales Force Motivation in Selected Orga
Study of Sales Force Motivation in Selected Organisations
Role of Territory Management in Improving Sales
Role of Territory Management in Improving Sales Performance
Impact of CRM Practices on Sales Effectiveness
Impact of CRM Practices on Sales Effectiveness
Factors Influencing Customer Follow-Up and Sales
Factors Influencing Customer Follow-Up and Sales Conversion
Role of Sales Promotion in Improving Retail Sale
Role of Sales Promotion in Improving Retail Sales
Study of Sales Forecasting Practices in Selected
Study of Sales Forecasting Practices in Selected Businesses
Impact of Product Knowledge on Salesperson Effec
Impact of Product Knowledge on Salesperson Effectiveness
Challenges Faced by Sales Personnel in Achieving
Challenges Faced by Sales Personnel in Achieving Sales Targets
Retail Marketing
Factors Influencing Customer Store Choice in Sel
Factors Influencing Customer Store Choice in Selected Retail Markets
Impact of Store Atmosphere on Customer Purchase
Impact of Store Atmosphere on Customer Purchase Behaviour
Customer Satisfaction towards Selected Supermark
Customer Satisfaction towards Selected Supermarkets
Role of Visual Merchandising in Influencing Cust
Role of Visual Merchandising in Influencing Customer Purchase Decisions
Impact of Retail Service Quality on Customer Sat
Impact of Retail Service Quality on Customer Satisfaction
Factors Affecting Customer Loyalty towards Selec
Factors Affecting Customer Loyalty towards Selected Retail Stores
Effect of Promotional Offers on Retail Buying Be
Effect of Promotional Offers on Retail Buying Behaviour
Consumer Perception towards Organised and Unorga
Consumer Perception towards Organised and Unorganised Retail
Impact of Location on Retail Store Selection
Impact of Location on Retail Store Selection
Role of Product Variety in Customer Store Choice
Role of Product Variety in Customer Store Choice
Effect of In-Store Promotions on Impulse Buying
Effect of In-Store Promotions on Impulse Buying
Impact of Billing and Checkout Experience on Cus
Impact of Billing and Checkout Experience on Customer Satisfaction
Role of Loyalty Programmes in Customer Retention
Role of Loyalty Programmes in Customer Retention in Retail
Consumer Preferences towards Shopping Malls and
Consumer Preferences towards Shopping Malls and Local Markets
Impact of Omnichannel Retailing on Customer Shop
Impact of Omnichannel Retailing on Customer Shopping Experience
Services Marketing
Impact of Service Quality on Customer Satisfacti
Impact of Service Quality on Customer Satisfaction in Selected Service Businesses
Factors Influencing Customer Loyalty in Service
Factors Influencing Customer Loyalty in Service Industries
Role of Service Experience in Customer Retention
Role of Service Experience in Customer Retention
Impact of Waiting Time on Customer Satisfaction
Impact of Waiting Time on Customer Satisfaction in Selected Services
Effect of Employee Behaviour on Customer Service
Effect of Employee Behaviour on Customer Service Experience
Relationship between Service Quality and Custome
Relationship between Service Quality and Customer Loyalty
Impact of Service Recovery on Customer Satisfact
Impact of Service Recovery on Customer Satisfaction
Customer Perception towards Self-Service Technol
Customer Perception towards Self-Service Technologies
Factors Influencing Choice of Service Providers
Factors Influencing Choice of Service Providers among Consumers
Role of Relationship Marketing in Service Custom
Role of Relationship Marketing in Service Customer Retention
Impact of Digital Service Channels on Customer E
Impact of Digital Service Channels on Customer Experience
Customer Satisfaction towards Selected Banking S
Customer Satisfaction towards Selected Banking Services
Customer Perception of Service Quality in Select
Customer Perception of Service Quality in Selected Healthcare Services
Customer Satisfaction towards Selected Hospitali
Customer Satisfaction towards Selected Hospitality Services
Impact of Service Convenience on Customer Purcha
Impact of Service Convenience on Customer Purchase Intention
E-Commerce
Factors Influencing Consumer Adoption of E-Comme
Factors Influencing Consumer Adoption of E-Commerce Platforms
Impact of Online Shopping Convenience on Purchas
Impact of Online Shopping Convenience on Purchase Intention
Role of Trust in Consumer Adoption of Online Sho
Role of Trust in Consumer Adoption of Online Shopping
Impact of Website Usability on Customer Purchase
Impact of Website Usability on Customer Purchase Behaviour
Effect of Online Reviews on E-Commerce Purchase
Effect of Online Reviews on E-Commerce Purchase Decisions
Factors Influencing Repeat Purchase on E-Commerc
Factors Influencing Repeat Purchase on E-Commerce Platforms
Impact of Delivery Service Quality on Online Cus
Impact of Delivery Service Quality on Online Customer Satisfaction
Role of Payment Convenience in Online Purchase D
Role of Payment Convenience in Online Purchase Decisions
Consumer Perception towards Cashless Payment in
Consumer Perception towards Cashless Payment in E-Commerce
Impact of Return and Refund Policies on Online P
Impact of Return and Refund Policies on Online Purchase Intention
Factors Affecting Cart Abandonment in Online Sho
Factors Affecting Cart Abandonment in Online Shopping
Role of Product Recommendations in Influencing O
Role of Product Recommendations in Influencing Online Purchase
Impact of Personalization on E-Commerce Customer
Impact of Personalization on E-Commerce Customer Experience
Consumer Preference towards Marketplace and Bran
Consumer Preference towards Marketplace and Brand-Owned Websites
Impact of E-Commerce Promotions on Consumer Buyi
Impact of E-Commerce Promotions on Consumer Buying Behaviour
Customer Satisfaction
Factors Influencing Customer Satisfaction in Sel
Factors Influencing Customer Satisfaction in Selected Retail Stores
Impact of Product Quality on Customer Satisfacti
Impact of Product Quality on Customer Satisfaction
Relationship between Service Quality and Custome
Relationship between Service Quality and Customer Satisfaction
Impact of Employee Behaviour on Customer Satisfa
Impact of Employee Behaviour on Customer Satisfaction
Effect of Complaint Handling on Customer Satisfa
Effect of Complaint Handling on Customer Satisfaction
Role of Price Fairness in Customer Satisfaction
Role of Price Fairness in Customer Satisfaction
Impact of Delivery Experience on Customer Satisf
Impact of Delivery Experience on Customer Satisfaction in E-Commerce
Customer Satisfaction towards Selected Banking P
Customer Satisfaction towards Selected Banking Products
Customer Satisfaction towards Selected Mobile Te
Customer Satisfaction towards Selected Mobile Telecom Services
Customer Satisfaction towards Selected Food Deli
Customer Satisfaction towards Selected Food Delivery Services
Impact of Customer Support on Overall Customer S
Impact of Customer Support on Overall Customer Satisfaction
Role of Convenience in Improving Customer Satisf
Role of Convenience in Improving Customer Satisfaction
Effect of Waiting Time on Customer Satisfaction
Effect of Waiting Time on Customer Satisfaction
Comparative Study of Customer Satisfaction acros
Comparative Study of Customer Satisfaction across Two Competing Brands
Impact of Customer Experience on Satisfaction an
Impact of Customer Experience on Satisfaction and Repeat Purchase Intention
Customer Loyalty & Retention
Factors Influencing Customer Loyalty towards Sel
Factors Influencing Customer Loyalty towards Selected Brands
Impact of Customer Satisfaction on Customer Rete
Impact of Customer Satisfaction on Customer Retention
Role of Brand Trust in Customer Loyalty
Role of Brand Trust in Customer Loyalty
Effect of Loyalty Programmes on Customer Retenti
Effect of Loyalty Programmes on Customer Retention
Impact of Customer Experience on Repeat Purchase
Impact of Customer Experience on Repeat Purchase Behaviour
Relationship between Service Quality and Custome
Relationship between Service Quality and Customer Loyalty
Factors Influencing Customer Switching Behaviour
Factors Influencing Customer Switching Behaviour
Role of Relationship Marketing in Customer Reten
Role of Relationship Marketing in Customer Retention
Impact of Personalization on Customer Loyalty in
Impact of Personalization on Customer Loyalty in E-Commerce
Effect of Complaint Resolution on Customer Reten
Effect of Complaint Resolution on Customer Retention
Influence of Reward Programmes on Repeat Purchas
Influence of Reward Programmes on Repeat Purchase Intention
Impact of Brand Engagement on Customer Loyalty
Impact of Brand Engagement on Customer Loyalty
Factors Affecting Customer Churn in Selected Ser
Factors Affecting Customer Churn in Selected Services
Role of Customer Communication in Retention Stra
Role of Customer Communication in Retention Strategies
Comparative Study of Retention Factors across Tw
Comparative Study of Retention Factors across Two Service Providers
Market Research
Consumer Perception Study of a Selected Product
Consumer Perception Study of a Selected Product Category
Market Potential Assessment of a Selected Consum
Market Potential Assessment of a Selected Consumer Product in Delhi
Consumer Preference Analysis for Selected FMCG B
Consumer Preference Analysis for Selected FMCG Brands
Study of Market Awareness towards a Newly Launch
Study of Market Awareness towards a Newly Launched Product
Competitor Analysis of Selected Brands in a Loca
Competitor Analysis of Selected Brands in a Local Market
Customer Needs Assessment for a Selected Service
Customer Needs Assessment for a Selected Service
Study of Consumer Awareness towards Digital Paym
Study of Consumer Awareness towards Digital Payment Services
Market Segmentation of Consumers for a Selected
Market Segmentation of Consumers for a Selected Product Category
Consumer Buying Pattern Study for Selected Retai
Consumer Buying Pattern Study for Selected Retail Products
Market Perception towards Selected Local Brands
Market Perception towards Selected Local Brands
Customer Feedback Analysis for a Selected Produc
Customer Feedback Analysis for a Selected Product or Service
Study of Factors Influencing Product Choice in a
Study of Factors Influencing Product Choice in a Selected Market
Consumer Awareness and Perception of a Selected
Consumer Awareness and Perception of a Selected Brand
Comparative Market Study of Two Competing Produc
Comparative Market Study of Two Competing Products
Market Opportunity Assessment for a Selected Sma
Market Opportunity Assessment for a Selected Small Business
Rural Marketing
Factors Influencing Rural Consumer Buying Behavi
Factors Influencing Rural Consumer Buying Behaviour for Selected FMCG Products
Challenges in Distribution of Consumer Products
Challenges in Distribution of Consumer Products in Rural Markets
Consumer Awareness towards Branded Products in R
Consumer Awareness towards Branded Products in Rural Areas
Role of Digital Platforms in Rural Marketing
Role of Digital Platforms in Rural Marketing
Impact of Promotional Activities on Rural Consum
Impact of Promotional Activities on Rural Consumer Buying Decisions
Factors Affecting Adoption of New Products
Factors Affecting Adoption of New Products among Rural Consumers
Role of Retailers in Rural Distribution of Consu
Role of Retailers in Rural Distribution of Consumer Products
Consumer Preferences towards Packaged Food Produ
Consumer Preferences towards Packaged Food Products in Rural Markets
Impact of Price Sensitivity on Rural Consumer Pu
Impact of Price Sensitivity on Rural Consumer Purchase Decisions
Role of Local Influencers in Rural Product Promo
Role of Local Influencers in Rural Product Promotion
Challenges Faced by Small Businesses in Rural Ma
Challenges Faced by Small Businesses in Rural Marketing
Impact of Mobile Connectivity on Rural Consumer
Impact of Mobile Connectivity on Rural Consumer Awareness
Study of Brand Loyalty
Study of Brand Loyalty among Rural Consumers
Consumer Perception towards E-Commerce in Rural
Consumer Perception towards E-Commerce in Rural Markets
Effectiveness of Rural Promotional Campaigns for
Effectiveness of Rural Promotional Campaigns for Selected Products
Relationship Marketing
Impact of Relationship Marketing on Customer Loy
Impact of Relationship Marketing on Customer Loyalty
Role of Customer Communication in Building Long-
Role of Customer Communication in Building Long-Term Relationships
Effect of Personalization on Customer Relationsh
Effect of Personalization on Customer Relationship Quality
Impact of CRM Practices on Customer Retention
Impact of CRM Practices on Customer Retention
Role of Feedback Management in Relationship Mark
Role of Feedback Management in Relationship Marketing
Influence of Customer Service on Relationship St
Influence of Customer Service on Relationship Strength
Impact of Loyalty Programmes on Customer Relatio
Impact of Loyalty Programmes on Customer Relationships
Role of Social Media in Customer Relationship Ma
Role of Social Media in Customer Relationship Management
Effect of After-Sales Service on Customer Relati
Effect of After-Sales Service on Customer Relationship
Relationship between Trust and Customer Retentio
Relationship between Trust and Customer Retention
Impact of Customer Engagement on Brand Loyalty
Impact of Customer Engagement on Brand Loyalty
Role of Complaint Management in Maintaining Cust
Role of Complaint Management in Maintaining Customer Relationships
Effect of Personalized Offers on Customer Relati
Effect of Personalized Offers on Customer Relationship Quality
Comparative Study of Relationship Marketing Prac
Comparative Study of Relationship Marketing Practices in Two Businesses
Role of Data-Driven Customer Insights in Relatio
Role of Data-Driven Customer Insights in Relationship Marketing
Green Marketing
Consumer Awareness towards Green Marketing Pract
Consumer Awareness towards Green Marketing Practices
Impact of Green Product Perception on Purchase I
Impact of Green Product Perception on Purchase Intention
Factors Influencing Consumer Preference for Eco-
Factors Influencing Consumer Preference for Eco-Friendly Products
Role of Green Advertising in Creating Consumer A
Role of Green Advertising in Creating Consumer Awareness
Impact of Eco-Friendly Packaging on Purchase Dec
Impact of Eco-Friendly Packaging on Purchase Decisions
Consumer Perception towards Sustainable Brands
Consumer Perception towards Sustainable Brands
Relationship between Environmental Awareness and
Relationship between Environmental Awareness and Green Purchase Behaviour
Impact of Green Product Pricing on Consumer Purc
Impact of Green Product Pricing on Consumer Purchase Intention
Role of Corporate Environmental Responsibility i
Role of Corporate Environmental Responsibility in Brand Perception
Factors Affecting Adoption of Sustainable Consum
Factors Affecting Adoption of Sustainable Consumer Products
Impact of Green Labels on Consumer Trust
Impact of Green Labels on Consumer Trust
Consumer Attitude towards Reusable and Sustainab
Consumer Attitude towards Reusable and Sustainable Products
Role of Social Media in Promoting Green Products
Role of Social Media in Promoting Green Products
Comparative Study of Consumer Perception towards
Comparative Study of Consumer Perception towards Green and Conventional Products
Green Marketing and Customer Loyalty towards Sus
Green Marketing and Customer Loyalty towards Sustainable Brands
Pricing & Consumer Perception
Impact of Price Perception on Consumer Purchase
Impact of Price Perception on Consumer Purchase Intention
Factors Influencing Consumer Perception of Price
Factors Influencing Consumer Perception of Price Fairness
Effect of Discount Pricing on Purchase Frequency
Effect of Discount Pricing on Purchase Frequency
Impact of Premium Pricing on Brand Perception
Impact of Premium Pricing on Brand Perception
Relationship between Perceived Value and Purchas
Relationship between Perceived Value and Purchase Intention
Consumer Response to Promotional Pricing in Reta
Consumer Response to Promotional Pricing in Retail Markets
Impact of Psychological Pricing on Consumer Buyi
Impact of Psychological Pricing on Consumer Buying Behaviour
Effect of Price Comparison on Online Purchase De
Effect of Price Comparison on Online Purchase Decisions
Role of Price in Brand Switching Behaviour
Role of Price in Brand Switching Behaviour
Consumer Perception towards Dynamic Pricing in O
Consumer Perception towards Dynamic Pricing in Online Markets
Impact of Price Transparency on Customer Trust
Impact of Price Transparency on Customer Trust
Relationship between Perceived Quality and Willi
Relationship between Perceived Quality and Willingness to Pay
Effect of Bundled Pricing on Consumer Purchase D
Effect of Bundled Pricing on Consumer Purchase Decisions
Consumer Response to Subscription Pricing Models
Consumer Response to Subscription Pricing Models
Comparative Study of Price Perception across Two
Comparative Study of Price Perception across Two Competing Brands
Product & Brand Strategy
Impact of Product Quality on Brand Preference
Impact of Product Quality on Brand Preference among Selected Consumers
Role of Product Innovation in Building Competiti
Role of Product Innovation in Building Competitive Advantage
Consumer Perception towards New Product Launches
Consumer Perception towards New Product Launches
Factors Influencing Consumer Adoption of New Pro
Factors Influencing Consumer Adoption of New Products
Impact of Product Features on Purchase Intention
Impact of Product Features on Purchase Intention
Role of Product Differentiation in Consumer Choi
Role of Product Differentiation in Consumer Choice
Effect of Product Variety on Customer Satisfacti
Effect of Product Variety on Customer Satisfaction
Impact of Product Availability on Purchase Decis
Impact of Product Availability on Purchase Decisions
Role of Product Positioning in Influencing Brand
Role of Product Positioning in Influencing Brand Preference
Consumer Perception towards Private Label Produc
Consumer Perception towards Private Label Products
Impact of Product Innovation on Customer Loyalty
Impact of Product Innovation on Customer Loyalty
Factors Affecting Success of New Product Introdu
Factors Affecting Success of New Product Introductions
Role of Packaging and Product Design in Consumer
Role of Packaging and Product Design in Consumer Preference
Consumer Response to Product Line Extensions
Consumer Response to Product Line Extensions
Comparative Study of Product Positioning of Two
Comparative Study of Product Positioning of Two Competing Brands
Marketing Analytics & CRM
Role of Customer Data in Improving Marketing Dec
Role of Customer Data in Improving Marketing Decision-Making
Impact of CRM Adoption on Customer Retention
Impact of CRM Adoption on Customer Retention
Use of Customer Segmentation in Improving Market
Use of Customer Segmentation in Improving Marketing Effectiveness
Role of Data Analytics in Personalised Marketing
Role of Data Analytics in Personalised Marketing
Impact of Customer Insights on Promotional Decis
Impact of Customer Insights on Promotional Decision-Making
Use of Customer Feedback Data in Improving Marke
Use of Customer Feedback Data in Improving Marketing Performance
Role of CRM in Improving Sales and Marketing Coo
Role of CRM in Improving Sales and Marketing Coordination
Impact of Customer Analytics on Retention Strate
Impact of Customer Analytics on Retention Strategies
Use of Purchase Data for Customer Segmentation i
Use of Purchase Data for Customer Segmentation in Retail
Role of Marketing Dashboards in Business Decisio
Role of Marketing Dashboards in Business Decision-Making
Impact of Data-Driven Personalization on Custome
Impact of Data-Driven Personalization on Customer Engagement
Use of Marketing Metrics for Evaluating Digital
Use of Marketing Metrics for Evaluating Digital Campaign Performance
Role of Customer Lifetime Value in Retention Dec
Role of Customer Lifetime Value in Retention Decisions
Impact of Marketing Analytics on Campaign Effect
Impact of Marketing Analytics on Campaign Effectiveness
Challenges in Using Customer Data for Marketing
Challenges in Using Customer Data for Marketing Decisions in Small Businesses
City-Wise IGNOU MBA Marketing Project Topic Examples
Location-based titles can make a broad marketing topic more manageable when local respondents are accessible.
Sample Objectives for Marketing Project Topics
Once the title is final, objectives should explain exactly what you intend to study.
Example: Social Media Marketing
- To study consumer awareness of selected social media marketing activities.
- To examine the factors influencing engagement with social media content.
- To analyse the relationship between social media engagement and purchase intention.
Example: Customer Satisfaction
- To identify the major factors affecting customer satisfaction.
- To measure customer perceptions of selected service attributes.
- To examine the relationship between satisfaction and repeat purchase intention.
How to Turn a Broad Idea Into a Strong MBA Marketing Topic
A simple narrowing method can make the project much more practical.
Broad idea
Digital Marketing
This is a large subject area. It does not yet define the specific problem, respondents or study setting.
Focused project title
“A Study of the Impact of Social Media Marketing on Purchase Intention among Selected Consumers in Delhi”
Now the marketing activity, outcome, respondents and location are clearer.
A useful title formula
Study/Impact/Role of + Marketing Variable + Outcome + Target Group/Organisation + Location (where useful)
For example, “Impact of Customer Experience on Brand Loyalty among Selected Retail Customers in Delhi” is more research-ready than a title such as “Retail Marketing.” However, avoid making the title unnecessarily long. Keep only the information that improves focus.
IGNOU MBA Marketing Project Topic Checklist
Use this quick review before putting your topic into the synopsis.
IGNOU MBA Marketing Project Topics FAQs
Common questions students ask while selecting a marketing project topic.
Which are good IGNOU MBA Marketing Project Topics?
Good topics are focused, practical and researchable. Consumer behaviour, digital marketing, branding, customer satisfaction, sales, services, retail and e-commerce can all provide workable project areas when narrowed to a specific problem.
Can I choose a digital marketing topic?
Yes. Digital marketing can be narrowed into social media marketing, online advertising, content marketing, influencer marketing, customer engagement or purchase intention.
Should I add a city to my project title?
A city can improve focus when it reflects where you will collect data. However, it should not be added only for appearance; the study area must be realistic.
Can I use these topics directly in my MMPP-001 synopsis?
You can use them as starting ideas and adapt them to your research problem, respondents and study area. Finalise the topic according to the applicable MMPP-001 proposal and approval process.
How many objectives should a marketing project have?
There is no universal number for every marketing project. A better approach is to use a small set of clear objectives that the methodology and analysis can actually address.
Where can I get more IGNOU MBA project guidance?
You can continue with the IGNOU MBA Project, synopsis, project report, project guide and MMPP-001 resources on this website.
Need Help Finalising Your Marketing Project Topic?
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IGNOU MBA Project is an independent educational support website and is not affiliated with, endorsed by or officially associated with Indira Gandhi National Open University (IGNOU). Topic examples on this page are for educational guidance only. Always follow the latest applicable IGNOU MMPP-001 project instructions and obtain the required project proposal approval before beginning the final project work.